Ashton Hall's 5.5-hour morning routine video has gone viral, drawing massive attention to Saratoga water brand, which features prominently in the video. Hall's routine includes various uses of the water, from rinsing his mouth to face dunking. As a result, Saratoga's stock surged 16% in premarket trading and Google searches skyrocketed over 1,000%. Social media platforms are buzzing with reactions, including remixes of Hall’s routine, with the brand enjoying high visibility and engagement across platforms like Instagram and TikTok.
Videos of Hall's morning routine on his Instagram have racked up hundreds of millions of views, and one thing all viewers couldn't help but notice was the disproportionate amount of Saratoga-branded water.
At one point this weekend, 'Saratoga' was even the No. 7 trending term on X, a rep for the brand told Business Insider.
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