"As you can see, YouTube, Facebook and Instagram lead the way in overall usage, with TikTok, X, LinkedIn and Pinterest lower down the list."
"Because while we all probably open Facebook to check in on what friends and family have posted, I suspect that we're all also spending much more time in other apps."
"Over 58% of surveyed consumers stated that they interact (follow, like, share, comment) with influencers, especially micro influencers (24%). The lower-funnel strength of these interactions is also high - 54% of consumers reported that social media influencers impact their purchase decisions."
YouTube, Facebook and Instagram lead overall social platform usage, with TikTok, X, LinkedIn and Pinterest lower. Pew Research reports similar overall usage patterns across platforms. Overall usage metrics mask time-spent differences because many users open Facebook for quick social check-ins while spending much more time in other apps. Over 58% of surveyed consumers interact with influencers through follows, likes, shares and comments, with micro-influencers accounting for 24% of interactions. The lower-funnel influence is strong: 54% of consumers report that social media influencers impact their purchase decisions. DoubleVerify offers a full Global Insights report available for download with email sign-up.
Read at Social Media Today
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