Lisa DuBois, a 20-year veteran realtor with RE/MAX, has revitalized her social media presence by partnering with brand strategist Eric Cruz to create whimsical hide-and-seek videos featuring ASMR whispers. This creative approach adds a fun twist to showcasing her listings and has quickly gone viral, attracting significant viewer engagement. Although the playful videos have yet to directly translate into sales, DuBois emphasizes that the initiative was driven by the desire to enjoy the process rather than solely focusing on leads. Her strategy demonstrates the power of creativity in real estate marketing.
"I had to learn (ASMR). That first meeting with Eric, he said, 'OK, great. We're gonna have some fun. Let's do some ASMR.' And I was like, 'Sure, what is it?'"
"Usually, the hide-and-seek videos are like 10-20 minutes. It probably takes me that same amount of time to edit them. Sometimes, I'll be like, Oh my God! This needs to come out, like, right now..."
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