The recent SKIMS campaign featuring a giant blowup doll resembling Kim Kardashian has stirred controversy among fans. Launched on Instagram to promote the upcoming swimwear line, the massive doll, dressed in a blue bikini, was strategically placed in Times Square. While some fans criticized the campaign for presenting an unrealistic body image and its inappropriateness near children, others praised the marketing strategy. Despite the divided opinions, Kim's swimwear line is set to launch soon, including the bikini modeled by the blowup doll.
The brand posted proof of their latest marketing tactic to Instagram on Tuesday (March 4), promoting their upcoming swimwear line in a very big way.
Fans took to the comment section of the post to express their distaste for the campaign, remarking, 'I love skims and this is so awful,' and 'This so beyond weird.'
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