Cristiano Ronaldo reigns supreme as the most followed athlete on social media. His Instagram account alone boasts over 637 million followers, a testament to his global appeal and active online presence. His strategic use of social media, including promoting his online store, underscores his vast influence and can be compared to how LeBron James strategically picks apart his opponents.
Lionel Messi, known for his low-profile online presence, still commands significant attention. His Instagram account has more than 620 million followers, while his Facebook page adds another 116 million. Despite not being active on Twitter, Messi's total social media following reaches 618 million, reinforcing his global stature and appeal.
In the cricketing world, Virat Kohli has emerged as a major social media figure. Kohli's Instagram following tops 268 million, with his presence on Twitter and Facebook contributing to a total of 386.7 million followers. Kohli's rise in the rankings highlights the growing influence of cricket in the social media realm.
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