25% of US adults now say that TV is their primary news source, down from 31% in 2019. In the same time, Americans who say social is their primary news source have increased from 12% to 18%, while for Americans under 34, social has already usurped TV as the top new source.
WhatsApp usage is up 9% overall versus the same report in 2021, which is in line with broader trend notes around the take-up of the more privacy-focused app.
On another front, the report also shows that 46% of Americans now spend 6+ hours per week on social media platforms, while for users aged 18-24, it's closer to 60%.
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