New Report Looks at Emerging Trends in Social Media and Messaging App Use
Briefly

According to YouGov's latest report, the number of US adults who consider TV as their primary news source has decreased from 31% in 2019 to 25% now. Meanwhile, the percentage of Americans who rely on social media as their primary news source has risen from 12% to 18% in the same period. For Americans under 34, social media has already surpassed TV as the top news source.
25% of US adults now say that TV is their primary news source, down from 31% in 2019. In the same time, Americans who say social is their primary news source have increased from 12% to 18%, while for Americans under 34, social has already usurped TV as the top new source.
WhatsApp usage has seen a 9% increase overall compared to last year's report. This aligns with the broader trend of people adopting more privacy-focused apps for communication and messaging.
WhatsApp usage is up 9% overall versus the same report in 2021, which is in line with broader trend notes around the take-up of the more privacy-focused app.
The report also highlights that a significant portion of Americans, 46%, now spend at least six hours per week on social media platforms. Among users aged 18-24, this figure rises to almost 60%. This indicates the widespread and increasing reliance on social media as a form of entertainment and communication.
On another front, the report also shows that 46% of Americans now spend 6+ hours per week on social media platforms, while for users aged 18-24, it's closer to 60%.
Read at Social Media Today
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