New Report Looks at Emerging Trends in Social Media and Messaging App Use
Briefly

According to YouGov's latest report, TV is no longer the primary news source for 25% of US adults, down from 31% in 2019. Meanwhile, the number of Americans who rely on social media as their primary news source has increased from 12% to 18%. Among Americans under 34 years old, social media has already surpassed TV as the top news source.
25% of US adults now say that TV is their primary news source, down from 31% in 2019. In the same time, Americans who say social is their primary news source have increased from 12% to 18%, while for Americans under 34, social has already usurped TV as the top new source.
WhatsApp usage has seen a 9% increase compared to the previous report in 2021. This aligns with the growing trend of people choosing more privacy-focused messaging apps.
WhatsApp usage is up 9% overall versus the same report in 2021, which is in line with broader trend notes around the take-up of the more privacy-focused app.
Additionally, the report highlights that 46% of Americans now spend at least 6 hours per week on social media platforms. Among users aged 18-24, the percentage rises to nearly 60%.
46% of Americans now spend 6+ hours per week on social media platforms, while for users aged 18-24, it's closer to 60%.
Read at Social Media Today
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