Meta has launched a Facebook Friends tab aimed at showcasing friend-related content such as posts, stories, and birthdays, countering the algorithm-driven recommendations that many users find unsatisfactory. Mark Zuckerberg termed it a nostalgic return to the original Facebook experience. Despite excitement from some users, experts like Emil Protalinski warn it may be too late to regain user engagement. The Friends tab aims to enhance personalization amidst rising competition from platforms like TikTok and the demand for authentic interactions.
The new Friends tab is a throwback to OG Facebook when you only saw friends' status updates; more OG Facebook coming soon.
For years now, Facebook has stopped showing posts from friends, full of ads instead, driving people away from Facebook.
This is an interesting move from Meta, managing trends in social media from competing with TikTok to desire for more intimate experiences.
I appreciate Meta trying to return to basics with a Friends tab, but this is too little too late.
Collection
[
|
...
]