In early 2023, Instagram's Threads app introduced advertisements, signifying Meta's push towards monetization. During the IAB NewFronts, Meta revealed plans to test video ads on Threads, which will appear between user posts. Though details on the test scale remain vague, the focus is on a limited group of advertisers using various video formats. Moreover, Meta is also launching Reels trending ads adjacent to popular Reels content, following a strategy reminiscent of Facebook, which may dilute user experience for social interactions due to increased advertisement presence.
Meta is ramping up its monetization efforts on the Threads app by introducing video ads, indicating a shift towards increasing ad presence similarly to Facebook.
At IAB NewFronts, Meta announced testing of video ads on Threads, and new ad options for Instagram Reels, demonstrating their strategy to increase ad revenue through popular content.
Collection
[
|
...
]