Meta's Q4 2024 report outlines content violations, engagement statistics, and observations on user interaction on Facebook. The report reveals that the most shared posts often resemble celebrity magazine material, indicating user preferences for sensational content over intellectual contributions. Despite policy changes in January 2025, the report claims no significant decline in the occurrence of violating content, although enforcement errors have been reduced. Furthermore, targeting strategies have been adjusted, focusing less on the U.S., Ukraine, and Poland, while still maintaining efforts in Europe, leaving questions about other platforms' approaches.
This report is for Q4 2024, and does not include any data related to policy or enforcement changes made in January 2025. However, we have been monitoring those changes and so far we have not seen any meaningful impact on prevalence of violating content despite no longer proactively removing certain content. In addition, we have seen enforcement mistakes have measurably decreased with this new approach.
Starting in mid-November, the operators paused targeting of the U.S., Ukraine and Poland on our apps. It's still focused on Germany, France, and Israel with some isolated attempts to target people in other countries. Based on open source reporting, it appears that Doppelganger has not made this same shift on other platforms.
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