Meta Platforms has entered into a multi-year partnership with the Ultimate Fighting Championship (UFC), becoming its first official fan technology partner. This collaboration aims to enhance the experience for UFC fans using Meta's services, particularly through its text-based platform, Threads, which will become the league’s official social media tool. While financial details remain undisclosed, Meta’s branding will be prominently displayed during UFC events, enhancing in-arena fan engagement. The partnership stems from the close relationship between Meta CEO Mark Zuckerberg and UFC's Dana White, who joined Meta's board earlier this year.
Meta Platforms has signed a multi-year deal to become the first "official fan technology partner" of Ultimate Fighting Championship (UFC), enhancing fan engagement through immersive technologies.
Under the deal, Meta will provide UFC fans a deeper immersive experience through its services, with its text-based platform, Threads, becoming the league's official social media partner.
Financial terms of the deal were not disclosed, but Meta's branding will be featured in UFC's Octagon ring and various broadcasting features and in-arena experiences.
UFC CEO Dana White's long-standing relationship with Meta CEO Mark Zuckerberg, highlighted by White's election to Meta's board, is pivotal for this partnership.
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