Meta has reintroduced the Friends tab, prioritizing posts from friends without algorithmic recommendations. This move aligns with Facebook's original vision of fostering authentic connections. Available initially in the US and Canada, the tab will display personal posts, Reels, and reminders like birthdays. This shift aims to attract younger users, countering competition from Instagram and TikTok, and follows a recent redesign focused on community engagement. CEO Mark Zuckerberg emphasized the importance of returning to Facebook’s roots, indicating more intimate interactions as a key focus for 2025.
Meta's new Friends tab emphasizes authentic interactions by focusing on content solely from users' friends, reflecting a shift back to Facebook's original mission.
Zuckerberg noted, 'I think there are a lot of opportunities to make [Facebook] way more culturally influential than it is today,' aiming to reclaim its earlier user engagement.
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