Manufacturers Won't Go Taylor-Travis Viral, But Here's How They Can Win On Social Media

"When Taylor Swift and Travis Kelce announced their engagement, the internet didn't just notice-it erupted. Fourteen million likes in an hour. Countless brands scrambling to join the conversation. But the lesson for manufacturers isn't about pop culture. It's about attention: in today's world, it scales instantly, and those who harness it win. Manufacturing executives might be tempted to dismiss that kind of frenzy as irrelevant-after all, they're not in the business of creating viral moments."

"But visibility is the new currency, and it amplifies in real time. If you're not showing up online, you're invisible to the next generation of workers and partners. To capture the opportunity, manufacturers don't have to choreograph viral dance videos or turn their production into the next trending meme. The real opportunity is authentic storytelling tied to your people, products, and impact."

"Even with limited resources, manufacturers can use social media strategically-and the payoff is real. The companies that do it well aren't just marketing, they're recruiting talent, showcasing innovation, and proving they can compete in a digital-first marketplace. In fact, we've seen small firms in Ohio attract both new hires and new customers from nothing more than a simple LinkedIn clip. Here are a few ways manufacturers can start building that kind of presence."

Attention on social media scales instantly and visibility functions as a new currency that amplifies business reach in real time. Manufacturers that maintain a consistent online presence become more visible to younger workers and potential partners. Authentic storytelling focused on employees, products, and social impact converts limited marketing resources into recruitment, customer acquisition, and competitive differentiation. Short videos and simple LinkedIn clips can attract hires and customers even for small firms. Spotlighting workers humanizes operations and appeals to Gen Z amid Baby Boomer retirements, helping bridge talent gaps without requiring viral stunts.

Read at Forbes