LinkedIn's Rolling Out a New Sponsored Post Option To Maximize Content Benefits
Briefly

Now, when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to add a CTA button, like 'Unlock Article', that requires user sign-up to read the rest.
That provides another lead generation tool in the app, which could enable a more direct means to measure response, and maximize LinkedIn content performance.
Read at Social Media Today
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