Read at Social Media Today
LinkedIn is introducing a new ad feature that allows for sponsored posts on the platform, offering another way for users to generate leads from their LinkedIn content.
Now, when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to add a CTA button, like 'Unlock Article', that requires user sign-up to read the rest.
This new lead generation tool will enable a more direct means to measure response and maximize LinkedIn content performance.
That provides another lead generation tool in the app, which could enable a more direct means to measure response, and maximize LinkedIn content performance.