LinkedIn's Rolling Out a New Sponsored Post Option to Maximize Content Benefits
Briefly

from Social Media Today6 months ago
Now, when a company page posts an article to LinkedIn, admins will have the option to promote it, which will include the capacity to add a CTA button, like "Unlock Article", that requires user sign-up to read the rest.
Social Media Todayhttps://www.socialmediatoday.com/news/linkedins-rolling-out-a-new-sponsored-post-option-to-maximize-content-bene/704983/
The CTA option is obviously similar to LinkedIn's existing lead gen ads, though having it more directly tied back to in-app engagement will be better for LinkedIn, and potentially good for businesses as well.
Social Media Todayhttps://www.socialmediatoday.com/news/linkedins-rolling-out-a-new-sponsored-post-option-to-maximize-content-bene/704983/
Read at Social Media Today
#linkedin #sponsored-posts #lead-generation #cta #content-performance
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