Sponsored articles are individual, standalone, long-form posts in the app. Sponsored newsletter articles are part of recurring, serialized newsletters on LinkedIn that members can subscribe to.
Now, when you log into Campaign Manager, you can select a newsletter article you wish to promote from your own content library. Alternatively, you can boost a newsletter article from your organization's Page Admin view.
It could be a good option, and with newsletters steadily rising in the app, it could actually provide a significant, targeted push in your efforts.
LinkedIn rolled out sponsored newsletters back in July, as an expansion of Sponsored Articles which it added in January, providing more ways for brands to promote and gate their posted content.
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