LinkedIn's Boost option expansion allows users to enhance their post visibility, responding to member demands for more ways to reach their audience effectively.
The boosting feature currently supports text, image, article, video, and newsletter posts but excludes job posts, events, documents, polls, or group posts.
With personal posts attracting more engagement than business updates, the ability to boost content may significantly benefit both individuals and businesses seeking to enhance visibility.
While boosting personal posts offers a unique advantage, it differs from Thought Leader Ads, which enable companies to sponsor posts from associated members.
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