LinkedIn's claims of record engagement every quarter since 2018 seem overly optimistic and lack credible validation, raising questions about the accuracy of their reported metrics.
While LinkedIn celebrates a billion 'members', this figure is misleading as it doesn't distinguish between total sign-ups and active users, which is a crucial engagement metric.
Despite innovation with features like Stories and a video feed, LinkedIn's engagement metrics remain questionable, as they don’t paint the full picture of user activity.
Analyzing LinkedIn’s European member usage shows that less than 30% of its EU members are actually active, which contradicts the narrative of consistent growth in engagement.
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