"Most entrepreneurs think of Instagram, TikTok, or even X (formerly Twitter) when they think about building an online presence. But those platforms are designed for entertainment, not business. LinkedIn is different. It's where decision makers, investors, clients, and partners spend their time. With over 1 billion users, LinkedIn is built for professionals and in my opinion, it remains one of the most underutilized resources for entrepreneurs."
"The compound effect of presence The power of LinkedIn isn't about one viral post. It's about consistent visibility. When you show up regularly, your name becomes familiar to prospects, peers, and potential partners. Being top of mind creates opportunities: client introductions, speaking invitations, new hires, and even unexpected investment conversations. For beginners, this consistency builds trust and establishes a reputation. For seasoned entrepreneurs, it keeps you relevant and positions you as a leader in your space."
"LinkedIn rewards consistency and authenticity. The good news? You don't need to overthink it. Here are five practical steps:1. Optimize your profile: Your photo, headline, and about section should clearly communicate who you are and the value you bring.2. Show up consistently: Share short, authentic posts two or three times a week. Don't wait until you have a "perfect" idea."
LinkedIn reaches professionals, decision makers, investors, clients, and partners, offering credibility unmatched by entertainment-focused platforms. Consistent, authentic presence builds familiarity and trust, generating client leads, speaking invitations, hires, and investment opportunities. Entrepreneurs benefit by posting short, candid content several times weekly and engaging through thoughtful comments. Profile optimization—clear photo, headline, and about section—communicates value. Sharing lessons instead of pitches attracts followers, while personalized direct messages and warm introductions scale more effectively than cold outreach. Regular activity keeps beginners building reputation and seasoned founders relevant and authoritative in their industries.
Read at Inc
Unable to calculate read time
Collection
[
|
...
]