Engagement pods on LinkedIn are informal groups where users boost each otherâs posts through likes and comments to enhance visibility and interaction. Despite violating platform rules, these pods thrive as they align with LinkedIn's goals of increased user engagement. Users often fear minimal reactions to their content, leading them to join these groups for support. While this strategy can enhance initial visibility, it risks account penalties if detected. The practice reflects a blend of community support and strategic gaming of the social media algorithm, illustrating a complex relationship between user intent and platform rules.
Getting zero engagement hurts, especially when you spent hours creating your LinkedIn content. Seeing someone else's mediocre update get hundreds of reactions makes you question everything.
Engagement groups take this natural behaviour and speed it up. Twenty people pledge to like each other's posts within thirty minutes.
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