LinkedIn doesn't want your AI slop anymore - Engadget

"In a blog post, the company's VP of Product Laura Lorenzetti says the changes will target everything from outright engagement bait, to recycled "thought leadership" and other "generic" content that "lacks the authenticity and originality." The company is also taking aim at posts and comments that have obvious signs of AI construction like " it's not X, it's Y," phrasing."

"LinkedIn isn't sharing a lot of detail about how it's defining or detecting AI slop, but says that its engineers collaborated with its in-house editorial team to identify "patterns in how members engage, recognizing what adds perspective, context, or expertise versus what simply repeats existing ideas without contributing anything new." When identified by LinkedIn, these posts will no longer appear in other users' recommendations, though they'll still be viewable to a person's direct connections and followers."

"Even as it's cracking down on AI slop, the Microsoft-owned company is careful to say that "AI-assisted" content is still welcome so long as it contains original ideas or encourages "meaningful conversation." While LinkedIn is hardly the only platform grappling with AI slop, the professional network, which even before the rise of generative AI was overflowing with shameless self promotion and borderline spam, has been hit particularly hard by the phenomenon."

LinkedIn is taking steps to limit the spread of AI-generated low-quality content. Changes target engagement bait, recycled generic “thought leadership,” and posts lacking authenticity and originality. The platform also aims at phrasing that signals AI construction, such as “it’s not X, it’s Y.” LinkedIn says engineers worked with its editorial team to identify patterns in how members engage, distinguishing content that adds perspective, context, or expertise from content that repeats existing ideas without new contribution. When detected, such posts will not appear in other users’ recommendations, though they remain visible to direct connections and followers. LinkedIn states that AI-assisted content is acceptable when it includes original ideas and encourages meaningful conversation.

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