LinkedIn's new 'Follow + [creator's name]' button enhances user engagement by allowing viewers to follow creators directly from video content, addressing follower conversion challenges.
This feature appears when a viewer watches a video for a few seconds, making it easier for creators to grow their audience while retaining their attention.
With a reported 6x increase in immersive video views quarter over quarter, LinkedIn is likely gearing up for more significant video-focused updates in the platform.
The addition of this prominently displayed button highlights LinkedIn's commitment to enhancing the user experience for both content creators and their audiences.
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