Instagram hashtags are pivotal for sorting and discovering content. They start with '#' and can turn any word or phrase into a clickable, searchable topic, assisting in content discovery and trend engagement.
Up to 30 hashtags can be used per public Instagram post. Private profiles won't showcase hashtags. Users click on and follow hashtags to explore related content and enhance their feed.
Instagram Stories feature a hashtag sticker for clickable hashtags. Viewers can access the hashtag feed, increasing discoverability. Reels also utilize hashtags for content categorization and searchability.
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