"For one, linear TV isn't the universal mass reach vehicle it once was, and young people block and ignore online ads as a matter of course. Social media has therefore become essential for connecting with the next generation of customers. But influencer marketing can also be super cheap, especially micro-influencers with small but loyal followings."
"Targeting The Chatbot As of now, though, Target can only, well, target based on simple query matches. A search for "countertop cooking appliances," for instance, might trigger an ad for an air fryer. After the testing period - timeline TBD - Target will review campaign results with OpenAI. "From there," Drzewicki says, "we'll evaluate what worked, where there's room to improve and what future engagement might look like.""
"Paramounting Concerns It might only be Wednesday, but Paramount Skydance is having a heck of a week. Then, on Monday, Stephen Colbert kicked off "The Late Show" by the network's lawyers refused to let an interview with Texas State Rep. James Talarico air for fear of FCC retaliation. (Instead, it was posted to YouTube , where it's been viewed more than 3 million times and counting.)"
Influencer and creator marketing is rising because linear TV no longer provides universal mass reach and younger audiences routinely block or ignore online ads. Social media has become essential for connecting with the next generation of customers. Micro-influencers offer cost-effective access through small but loyal followings, exemplified by the NBA All Star weekend functioning as an influencer festival. Target is experimenting with chatbot-based ad targeting that now matches simple queries and may trigger relevant product ads; Target will review results with OpenAI and evaluate improvements. Paramount and Skydance face legal and corporate conflicts, including a blocked interview and reopened merger talks.
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