LinkedIn's social selling index (SSI) score is a crucial metric for measuring effectiveness in social selling, with higher scores indicating better engagement and lead generation.
Achieving a high SSI score (75 or higher) is essential for brands aiming to be thought leaders, as it reflects their effectiveness in building relationships and generating leads.
In 2023, social selling generated an estimated $571 billion in revenue, underscoring its importance as a strategy for businesses to connect with their target audience.
Sales professionals utilizing social selling on LinkedIn can significantly enhance lead quality and target audience engagement, translating into increased sales opportunities.
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