Simply put, Instagram Shopping is a set of features that allow people to shop your photos and videos across Instagram. With a tap, users can explore your product catalogue and purchase items directly from your Instagram posts and stories. It's like having a mini e-commerce store within your Instagram profile.
Utilizing Instagram Shop has many benefits, most importantly, enhanced visibility. With Instagram Shopping, your products are discoverable by a vast audience, not just your followers. The app also offers an in-built streamlined process that reduces friction, leading to higher conversion rates.
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