The article highlights the significant decline in organic reach on LinkedIn due to algorithm changes that prioritize sponsored content and ads. Users report a 11-20% decrease in engagement and visibility in 2024, with many creators experiencing reduced views on their posts. To adapt, the article advises redefining content strategies to focus on niche expertise and authentic, personal insights, as these are favored by the algorithm. Key steps include narrowing your focus to specific subjects, sharing deep knowledge, and avoiding generic content.
"Personal content from individual creators accounts for around 28% of what users see, while company page content gets deprioritized completely."
"The algorithm seems to favour authentic, personal content that demonstrates real knowledge. Niche topics that showcase authority in your field work better than generic business advice."
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