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LinkedIn reached a major milestone in 2023, surpassing 1 billion users and becoming more than just a job-seeking tool. Top creators on the platform found new ways to blend professional networking and creative expression, leading to the rise of influencers and brands on LinkedIn.
LinkedIn is slowly but surely breaking out of its reputation as a mere job-seeking tool...
Jay Clouse, founder of Creator Science, harnessed the dynamics of LinkedIn in 2023 to grow his presence and influence. He focused on daily engagement with his audience, taking advantage of the lower competition for visibility on LinkedIn, and repurposing content from YouTube and other platforms.
His approach to filling this gap with high-quality content and top-performing formats like PDF carousels led to remarkable growth.