Social listening lets you identify the hot topics your audience cares about, including their pain points and interests. This real-time pulse on your market's needs helps significantly reduce the risk of creating content that misses the mark.
Companies empowering employees on social media allow people to freely express honest opinions publicly. This offers a goldmine of insights that should directly shape content strategies.
#b2b-content-strategy #social-listening #employee-empowerment #content-creation #audience-engagement
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