Publishers must prioritize a consistent posting cadence on TikTok to remain relevant amidst a growing audience of one billion users. An always-on strategy will enhance visibility and engagement, allowing brands to connect with their audience beyond just major events. This approach of posting frequently, even during off-peak times, turns casual viewers into loyal followers. Data indicates that multiple daily posts lead to higher video views, reinforcing the need for a sustained presence to foster audience loyalty and ultimately drive revenue.
Regular posting is crucial for maintaining visibility, engagement, and audience growth on TikTok. An always-on strategy helps brands turn casual viewers into loyal followers.
Those who post multiple times a day on TikTok experience higher video views and more exposure, showcasing the importance of consistent posting for marketing success.
Publishers must occupy the space between major events and not only show up during peak moments; this presence helps foster connection and engagement.
For publishers across sectors, optimizing posting frequency and building a reliable presence on TikTok can significantly boost audience loyalty and drive revenue.
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