Candise Lin, a California-based social media influencer, has become a critical link between Western and Chinese social media platforms, particularly Red Note (Xiaohongshu). In December 2023, Lin's videos introduced this app to a large audience, leading beauty influencers to migrate from TikTok, especially during concerns of a US TikTok ban. Lin serves as an ambassador of Chinese internet culture, but her success comes with the challenge of navigating extreme political responses to her content. Despite controversy, she enjoys a stable income and engages a global audience intrigued by her insights into China's beauty trends.
Starting in December 2023, Lin, who has more than 2.3 million combined followers on TikTok and Instagram, uploaded a series of viral videos introducing Red Note (known as Xiaohongshu in Chinese) to Western audiences as a destination for people searching for brutally honest makeover suggestions.
Dr. Lin's content is like a magical portal to the other side of the world, where everyone is just like you but a little different, says Lucy White, a 22-year-old Scottish bartender who follows Lin on Instagram.
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