Sending generic direct messages on LinkedIn gets you nowhere. Most people ignore connection requests, especially from strangers wanting to sell. But with a billion professionals on LinkedIn, smart outreach could transform your business. The right message at the right time opens doors you didn't know existed.
Top performers on LinkedIn don't just schedule content and see what happens. They build relationships one DM at a time, starting conversations that turn into partnerships and sales. Get it right and watch your influence multiply.
Your profile views list tells you who's interested, and these people checked you out for a reason. Once a day, message everyone who checked you out in the last 24 hours that matches your ideal customer profile (ICP). Strike while you're still in their mind.
Read someone's content before you reach out. Leave three thoughtful comments on their posts over the course of a week. Make each comment add something new to the conversation. Then send your connection request with a message mentioning what you learned from their content.
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