In 2025, TikTok has revolutionized the food industry, drastically shortening the timeframe for culinary trends to reach mainstream menus. Notably, ingredients like ube, a Filipino purple yam, have gained immense popularity due to their appealing aesthetics and viral recipes. As more restaurants rapidly adapt to these trends, the influence of social media on dining experiences continues to grow, with ube becoming a standout example of this phenomenon.
"We're seeing menu development timelines compressed from years to months... If a flavor or ingredient gets 10 million views on TikTok on Monday, we're getting calls from restaurant clients asking how to incorporate it by Wednesday."
"Ube provides this perfect storm of attributes that social media loves... It's visually striking with that natural purple color, it has a unique but approachable flavor profile that's mildly sweet with vanilla notes."
Collection
[
|
...
]