"It's kind of like if we were having a FaceTime or a Zoom call - that's going to feel a lot more personal than watching someone being interviewed on traditional media."
"The speed that you can create and iterate and actually get results is so fast on social media,"
""For me," he explains, "it has to be super candid, like camera shaking basically, not on purpose like the Gen Z shake" - when creators deliberately start recording before setting their phone on a stable surface to simulate spontaneity - "but literally just I'm filming in the moment.""
Polished, meticulously curated social profiles have declined in favor of candid, messy short-form videos that feel personal and unfiltered. Spontaneous, quick-edited clips align with platform algorithms and create a FaceTime-like intimacy that resonates with audiences. Minimal editing enables faster creation, iteration, and higher posting frequency, allowing creators to test content rapidly. Blurry, low-quality cellphone videos often outperform glossy, high-production posts on platforms that reward authenticity, though platform differences persist: YouTube shows movement toward studio-produced content while TikTok incentivizes unfiltered, in-the-moment clips.
Read at The Hollywood Reporter
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