Don't treat LinkedIn like a billboard for self-promotion. It's tempting (don't I know it), but it doesn't help. The key is balance. I'd aim for keeping promotional posts to about 25% of your feed.
A LinkedIn audience is primarily interested in professional content. Sharing too much off-topic or personal content can lead to unfollows. Show personality, but don't show too much.
Inactivity can lead to unfollows. Aim for a consistent posting schedule and engage with others' content to maintain relevance.
Consistently posting contentious or negative content can be off-putting. Quality beats quantity on LinkedIn. Be upbeat to attract more followers.
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