The recent expansion on Facebook allows creators to monetize everyday updates and behind-the-scenes moments, resembling Snapchat's monetization of Stories. While Snapchat shares ad revenue from ads in between Stories, Facebook incentivizes creators based on their story performance. This initiative emphasizes low-effort monetization of ephemeral content. Furthermore, it aligns with Meta's efforts to draw in and maintain a robust community of content creators on Facebook, reflecting ongoing strategies like the Meta Breakthrough Program.
This expansion gives creators another way to monetize content they're already sharing, like everyday updates and behind-the-scenes moments.
While Snapchat shares ad revenue from ads placed between Stories, Facebook pays creators based on Story performance.
Both platforms offer a low-effort way to earn from ephemeral content.
This move is part of Meta's broader push to attract and retain creators on Facebook.
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