Meta has introduced a new monetization feature for creators in its Content Monetization program, enabling them to earn money from views on Facebook Stories. This initiative aims to encourage creators to share more content on Facebook, as the process to earn money remains low-effort. The feature is available worldwide, but requires Stories to be public. This move is part of Meta's broader strategy to attract creators who may be moving away from platforms like TikTok, especially reeling from uncertainties, thus enhancing Facebook's allure as a content-sharing platform.
Creators in Facebook's Content Monetization program can now earn money off people viewing their Facebook Stories, incentivizing more photo and video shares.
Meta's latest effort is aimed at encouraging creators to choose Facebook over competing platforms, providing an avenue for additional income through Story monetization.
The company previously launched a 'breakthrough bonus program' to attract creators transitioning from other platforms, emphasizing their strategy amidst competition.
Despite TikTok's temporary stabilization, Meta remains keen to capitalize on the competition's uncertainties, positioning Facebook as a lucrative platform for content creators.
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