The article examines the evolving dynamics of social media, particularly following Elon Musk's acquisition of Twitter in late 2022. Musk's leadership has sparked considerable change, including a shift from advertising to a paid subscription model and the rebranding of Twitter to X. This transition aligns with Musk's vision of creating a trusted digital town square for diverse viewpoints. The article further discusses the implications of these changes, including pressures from the EU for reforms and the challenges users face in deciding what to share in a rapidly transforming environment. Additionally, social media companies are now capitalizing on vast user-generated data to develop artificial intelligence systems, reflecting an increasing intersection between social media and technology.
Twitter was rebranded as X in July 2023, and in a significant shift, Musk pivoted from advertising to paid subscriptions for revenue generation.
Reputation consultant Madelaine Hanson discusses the impact of Musk’s changes, stating there's both a cultural shift and increased user hesitance around what to share.
The goal, as set by Musk, was to create a trusted digital town square, which he believes is essential for balancing freedom of speech.
Social media companies are increasingly leveraging user data to train AI systems, reflecting growing interest in AI influenced by recent technological advancements.
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