The study explores the profound impact of food-related advertisements, particularly on social media, on young adults aged 18-24 in Australia. During a four-week analysis with 166 participants, it was evident that individuals more readily recalled advertisements for energy-dense, nutrient-poor foods over healthier options. Many noted that the marketing strategies employed in these ads, combined with tailored algorithms on social media, created an environment that favored unhealthy food choices. The findings underline the complex challenges young adults face in maintaining healthy eating habits due to pervasive advertising tactics and suggest a need for reforms in food marketing to promote healthier options.
Young adults expressed a strong awareness of food-related advertisements, particularly on social media, recognizing their influence on unhealthy eating behaviors and self-perception.
Participant discussions highlighted that exposure to energy-dense, nutrient-poor food advertisements often overshadowed awareness of healthy eating, leading to feelings of guilt and poor food choices.
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