The article discusses how social media and technological advancements have revolutionized political campaigning since the early internet days. Bill Clinton first utilized online tools in 1992, followed by Barack Obama’s social media campaign in 2008. Donald Trump's 2016 campaign marked a significant shift with a focus on microtargeting through user data. Brad Parscale's strategy emphasized personalized messaging that resonated emotionally with voters, revealing a critical evolution in how campaigns engage with public sentiments. This trend has roots in earlier personalized online interactions, highlighting an ongoing shift in communication strategies within politics.
By 2009, Facebook had introduced a personalized news feed, and Instagram followed suit in 2016. As more of society moved online, it became easier
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