Lulu Cheng Meservey's concept emphasizes personal responsibility in communications for effective branding. Merely relying on owned channels restricts audience reach. To expand influence, it's essential to leverage broader platforms and engage with strategic partners. Communication strategies include direct use of personal channels, engaging with friendly content creators, and carefully choosing when to collaborate with mainstream media for better credibility and visibility. While personal branding cultivates a halo effect for companies, effective communication must also reach outside one's immediate audience to forge connections that can attract investors, talents, and customers alike.
It's about ownership of communications—responsibility dictates success in building a personal brand alongside one's company, balancing personal voice with outreach.
Go direct using personal channels for authenticity, but remember that only reaching your own audience limits growth; engaging broader channels expands influence.
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