Building an authoritative personal brand on LinkedIn relies on providing valuable insights and expertise rather than oversharing personal experiences. The article emphasizes that the platform's algorithm favors valuable content over vulnerability. By focusing on frameworks, methods, and results, individuals can attract an audience that appreciates their professional insights. Documenting processes and sharing actionable material positions one as an expert and creator of valuable content, setting aside the need for personal storytelling in branding efforts.
You don't need to post selfies or share personal struggles to win on LinkedIn. The LinkedIn algorithm rewards value, not vulnerability, despite the state of your LinkedIn home feed today.
The right followers care about your insights, not your emotional struggle. Skip the overly personal stories that make everyone cringe and give your LinkedIn followers insights they can implement today.
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