During SXSW 2025, Bluesky CEO Jay Graber highlighted the importance of decentralized social media that prioritizes user control and identity ownership. By wearing a T-shirt that playfully critiques corporate giants like Facebook's Mark Zuckerberg, she emphasized Bluesky's mission to empower users. The platform's AT Protocol allows users to maintain their identity and exit without permission, highlighting that moderation is a choice. While Bluesky promotes user governance and innovative content moderation, it explores financial sustainability amidst challenges.
"If a billionaire tried to ruin things, users could just leave - without losing their identity or data."
"The key to what we're doing is shifting power back to users and developers."
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