Bluesky, the open-source Twitter alternative, has introduced an app update focused on enhancing user engagement through features like longer videos, a chat request filter, and additional language translation options. With the introduction of community translations in Welsh, Scottish Gaelic, and Esperanto, the platform aims to cater to a broader audience. While boasting 30 million active users, Bluesky faces steep competition against giants like X and Threads, which have significantly higher user counts, questioning its potential for scaling and challenging these established networks.
Open-source Twitter-clone Bluesky's latest update includes longer videos, new chat filters, and additional language translations, enhancing engagement as video grows more prominent.
With a focus on video content, Bluesky has emphasized its growth and user engagement, but faces challenges against larger rivals like X and Threads in scaling.
The introduction of community translations like Welsh, Scottish Gaelic, and Esperanto illustrates Bluesky's commitment to inclusivity, targeting diverse audiences to expand its reach.
Despite boasting 30 million active users and significant growth, Bluesky still lags far behind competitors with more than 300 million and 500 million monthly active users.
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