A rising trend shows artists and critics leaving Meta's social media platforms such as Instagram and Facebook, favoring Bluesky, a newer platform perceived as neutral. Many cite the troubling far-right ideology permeating Meta and X under Elon Musk's leadership. Prominent figures like Namita Gupta Wiggers and Rafael Lozano-Hemmer express their discontent, citing political manipulation and a lack of diversity in the content they are served. With Bluesky marking its one-year anniversary and boasting over 30 million users, the shift reflects artists' desires for a more community-driven online experience free from oppressive algorithms.
"I cannot stay on Facebook and Meta. Moved over to Bluesky and Substack," Namita Gupta Wiggers, who has organised the popular group Critical Craft Forum on Facebook for years, posted at the end of January.
"If you would like to get our daily culture posts, follow us where the skies are blue," the organisation Open Culture posted around the same time, the allusions to blue skies being attempts to ensure the posts were not suppressed.
"The Meta algorithm knows I am a democratic socialist, always sharing, following and liking progressive content. It has now started to send me pernicious and repeated right-wing posts..." Rafael Lozano-Hemmer explained.
"It's so blatant that Musk and [Meta chief executive Mark] Zuckerberg are custodians of a radical understanding of what a society should be: a society where oligarchs and their objectives, to become trillionaires and fly to Mars, are uncontested."
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