At the European Direct Selling Association's conference, Ewa Kudlinska-Pyrz highlighted how social media is revolutionizing direct selling, once seen through the lens of Mary Kay Ash's foundational influence. As the market is projected to grow significantly, the strategies by which entrepreneurs engage through social platforms are evolving, underscoring the enduring purpose of direct selling while also enhancing its reach. The discussion emphasized the broader economic impact of entrepreneurship, with social media serving as a powerful tool for independent sellers to thrive globally.
Since early days, the purpose of Direct selling has not changed. Social media brings wonderful new opportunities to expand the reach of our independent beauty consultants.
Mary Kay Ash was an early influencer and one of the most influential female entrepreneurs in the USA. Her influence was her word.
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