In 2014, Zuckerberg recognized the potential threat of Snapchat's Stories to Instagram and his messaging platform. He urged his team to consider this new feature as both a competitive risk and a chance to innovate Instagram's offerings. He emphasized the need to integrate similar functionalities to meet user demands, suggesting that Snapchat's growth positioned it as a stronger competitor for Instagram's core functionalities, particularly with regard to user engagement in the Stories format.
We need to take this new dynamic seriously -- both as a competitive risk and as a product opportunity to add functionality that many people clearly love and want to use daily.
Snapchat is now more of a competitor for Instagram and News Feed than it ever was for messaging.
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