David Brickley, who founded STN Digital in 2011, has emerged as a leading figure in social marketing in the sports and entertainment industries. With a focus on digital content creation, STN collaborates with high-profile partners and has been pivotal in the shift from traditional media to digital viewership. By 2023, digital sports viewers outnumbered traditional TV audiences, reflecting changing consumption patterns, especially among young fans. Brickley's journey from aspiring sports talk radio host to digital marketing pioneer illustrates his adaptability and acumen in understanding audience engagement.
In 2023, digital sports viewership surpassed traditional television viewers for the first time, highlighting the shift in how audiences engage with sports content.
Brickley explains that 43% of young adult sports fans follow their favorite league on social media, emphasizing the importance of digital strategy for engagement.
Collection
[
|
...
]