
"Research shows that Gen Z professionals actively evaluate leaders and company culture through digital channels before applying or accepting roles. Nearly half say they won't work for companies that don't align with their values."
"When you disappear between milestones, it makes you appear irrelevant. And in our fast-paced work world, irrelevant means invisible."
"Consider your LinkedIn presence as part of your job and one of the most powerful personal brand builders you have."
Leaders are increasingly evaluated on LinkedIn, where a static profile can lead to invisibility. Gen Z professionals assess leaders and company culture through digital channels, expecting alignment with their values. Leaders often make the mistake of only updating their profiles during significant milestones, which can render them irrelevant. To remain visible and relevant, leaders should share insights consistently and document leadership moments, showcasing their thought processes and engagement with current issues.
Read at Forbes
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