"Trust is one of the top three considerations for consumers when choosing a brand to buy from. It directly influences buying decisions and, in turn, your bottom line."
"Nielsen found that 92% of consumers say they trust earned media. Building relationships with journalists and earning media features in publications is a great way to position yourself as an expert."
"New research has found that audiences perceive podcasts as more trustworthy than other media channels. Being a guest on podcasts lets you tap into an established audience and build trust."
"Reviews and testimonials are one of the most powerful ways to build trust and influence your audience to buy from your business. Don't underestimate them."
Trust is essential for entrepreneurs building a personal brand online, with many consumers expressing skepticism towards social media information. To enhance trust and credibility, entrepreneurs can earn media features, share expertise openly on social media, appear as podcast guests, and display customer reviews. Earned media is particularly effective, as 92% of consumers trust it. Engaging with audiences through various channels helps establish credibility and influences buying decisions, ultimately impacting the bottom line.
Read at Forbes
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